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Long described in some quarters as an over-bloated industry buzzword, McKinsey and Co and The Harvard Business Review have recently come out in favour of omnichannel as the customer experience and payments strategy... more
The post Omnichannel: Is it the saviour of traditional retailing? appeared first on Payments Cards & Mobile.
Technology and new payment formats have revolutionised the retail industry as cards replace cash, and e- and m-commerce provide new platforms for retail. Rather than abandoning bricks-and-mortar, many shoppers engage... more
The post SMART Payments: Step 4 – 3 steps to successful omnichannel payments appeared first on Payments Cards & Mobile.
73% of retailers expect the store to become more strategically important by 2020 according to a new study. However, 69% said that expanding their digital presence is the top short-term priority. European retailers are taking significantly different approaches to omnichannel, according to the study by market research and strategy company Pierre Audoin Consultants (PAC). Retailers [...]