The countries of Europe are very different but generally mature payments markets, with cards issued and acceptance networks continuously growing in most countries.
The annual European Payment Cards Yearbook reports the differences in issuance, acceptance and use of different payment methods at the ATM, at POS and on the internet across the European nations. Further, key performance indicators and notable market trends by country have been added.
The European Payment Cards Yearbook is an invaluable tool for Banks, international cards schemes, payment processors, merchant acquirers and other key industry players.
The high quality market data is essential for strategic planning and informed decision making. The scheme-level market data allows for competitive benchmarking at a country and regional level, and helps identify growth opportunities e.g. in markets currently dominated by domestic schemes.