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New data has found that spend on digital retail marketing is set to increase from $174 billion in 2015, to $362.1 billion by 2020. The research found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth [...]

The post NFC Vs iBeacon – digital retail marketing spend to double appeared first on Payments Cards & Mobile.

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