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In the last decade, contactless technologies, the mobile Internet and always connected mobile devices have significantly changed the way consumers consider their shopping experience. Consumers are also looking for seamless simplicity, this is driving retailers to define new user experiences, with the keys to this being frictionless transactions and omnichannel options for the consumer. The [...]
The post The Challenge for Retailers – Building an Open Payment Platform appeared first on Payments Cards & Mobile.
73% of retailers expect the store to become more strategically important by 2020 according to a new study. However, 69% said that expanding their digital presence is the top short-term priority. European retailers are taking significantly different approaches to omnichannel, according to the study by market research and strategy company Pierre Audoin Consultants (PAC). Retailers [...]