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The Omni-channel challenge in Retail payments
More and more merchants in Europe feel the need to offer their services via multiple channels (i.e. physical stores, online, mobile etc.), embracing the so-called omni-channel retail approach. “In terms of payments, an omni-channel approach for merchants means accepting a wide variety of (offline and online) payment methods,” explains Evelien Witlox, General Manager Product Management & [...]
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