PCM E-Commerce -

CROSS-BORDER E-COMMERCE IN CHINA TO TOP $100 BILLION

A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on cross-border e-commerce goods, according to an eMarketer forecast. Total cross-border e-commerce sales in China are expected to reach $100.17 billion by the end of 2017, with the average spend per cross-border digital buyer [...]

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