client experience, CX, Daily News, E-Money, emotional experience, EX, FinTech, Identity, Issuing & Acquiring, user experience, UX -

Beyond CX – why EX is the new frontier

Technology drove the first client experience (CX) revolution when advances in computer processing power allowed the early pioneers to develop data driven marketing policies. Now we believe emotional experience (EX) is the new frontier. Technology advances have only accelerated, delivering standards of connectivity and user experience unthinkable even 10 years ago – writes Dennis Harhalakis, [...]

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