Hyper-personalisation is an imperative, not an option, in a digital economy. Indeed, as various industries adopt technology “as” their business, rather than “in” their business, the combination of smart devices,... more
The post Hyper-personalisation of CX: The future of retail banking appeared first on Payments Cards & Mobile.
Technology drove the first client experience (CX) revolution when advances in computer processing power allowed the early pioneers to develop data driven marketing policies. Now we believe emotional experience (EX) is the new frontier. Technology advances have only accelerated, delivering standards of connectivity and user experience unthinkable even 10 years ago – writes Dennis Harhalakis, [...]