What EMV payment tokenization 2.0 means for the payments industry

Technical body EMVCo launched version two of its EMV Payment Tokenisation Specification – Technical Framework in September. The market has evolved rapidly since v1.0 was launched in 2014 to address the needs of digital payments including e-commerce, and minimize the fraud risk associated to an exposure of primary account numbers (PAN) – so v2.0 has been eagerly anticipated by the ecosystem.

What EMV payment tokenization 2.0 means

Continuous development

As with all technology, the innovation curve is too steep for standardization to keep pace. This update therefore brings the framework in line with many of the developments that have happened over the past couple of years – writes David Worthington, VP of Business Development at Rambus.

It also addresses a range of feedback from live implementations of the technology to smooth the path for widespread deployment.

For example, EMVCo released an interim note on EMV Payment Tokenisation in 2016 on its EMV Payment Account Reference (PAR) which enables merchants, acquirers and payment processors to link together a cardholder’s EMV payment token and PAN transactions. Version 2.0 of the tokenization specification clarifies this at a standards level and sets the rules for BIN controllers (such as an ISO IIN Card Issuer) to implement PAR for their BINs.

Greater clarity

One particularly positive development for EMV Payment Tokenisation is the inclusion of a common set of definitions and terminology in the framework. This may sound simple, but it gives the ecosystem a way to communicate effectively and avoid confusion and delays. Players can now easily understand both the similarities and differences in supporting and implementing tokenization with each of the international and domestic payment schemes.

Elsewhere, EMVCo has clarified the roles, responsibilities and minimum requirements for entities establishing an EMV Payment Tokenisation program. This will ensure the effective generation, issuance and full lifecycle management of payment tokens as markets develop. The document also outlines a range of new and existing token requestor types to clearly define who can request tokens and their associated notable characteristics.

This increased clarity not only enables greater collaboration and stability, it sets the stage for even more rapid evolution and brings confidence in tokenization as a fraud prevention technology.

New EMV Payment Tokenisation use cases

Since the launch of the original framework, the use cases for payment tokenization have expanded significantly to allow for multiple types of cardholder- and merchant-initiated transactions. The new framework therefore addresses new use cases for eCommerce, including:

• eCommerce using a mobile/digital wallet – consumers can perform a tokenized transaction on an eCommerce site or in-app using their mobile/digital wallet.
• Shared payment token – a Token Requestor can share the same payment token between multiple Token Users (e.g. merchants).

These additions can bring the fraud prevention of dynamic tokens to scenarios like recurring one-click-ordering and in-app payments.

Is this progress?

In a word, absolutely! While there is nothing necessarily revolutionary here, this update is both catching up with innovation and enabling it to continue happening in a sustainable, stable and secure way. We, as a developing ecosystem, now have a more complete reference manual to work from, which makes life easier for entities to clearly define their requirements when issuing an RFP, for example, and for technology providers to better understand what the market needs.

What next?

Work is ongoing. As an industry we are moving towards an end-game where all payments (and even all data!) are tokenized, so we need to get to a place where static tokens (like PANs) are no longer used and dynamic tokens are universal.

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