Despite the various challenges faced in today’s dynamic environment, acquirers can deliver a reliable, flexible solution to merchants while solving their own challenges related to customer churn and stable revenues. Hernan Moya, EMEA Business Development Director at Ingenico, explains how.
Today’s acquiring market is rich with opportunity – and fraught with risk.
Cash payments continue to decline, and the range of merchants looking to accept electronic payments is growing fast – as much as 8% in 2020, according to industry analysts PCM[1].
Meanwhile, the growing range of payments methods, new devices and channels – to say nothing of increasing regulatory demands – has increased complexity for both merchants and acquirers at a time when pressure on margins has never been greater, according to leading consulting firms[2].
To succeed in such challenging conditions, acquirers need to reduce complexity and deliver better service at lower cost for merchants.
This is no simple task, especially when it comes to serving the 90% of the merchant market outside major retail chains.
For most merchants and acquirers, managing POS estates is time-consuming and expensive, especially when it comes to recruiting and retaining specialist staff.
To succeed, acquirers must deliver an “always-on” solution capable of handling any kind of transaction over any device, 24/7/365.
And that solution has to be flexible enough to meet a merchant’s specific needs while providing support across the terminal lifecycle, from a great unboxing experience to easy installation through to end-of-life management of the terminal estate.
From the acquirer’s point of view, there’s a need to reduce customer churn and deliver stable and consistent revenues over a three to five year business cycle.
In our new white paper, we explain how Ingenico has embraced the wider societal shift we are seeing from ownership to access and applied it to the acquiring business through a concept we call “Terminal as a Service” (TaaS).
With this concept, already successfully launched in Spain and the UK, we offer acquirers a fully outsourced, scaleable service under their own brand, including the option to purchase their existing terminal estate and manage it on their behalf. Our clients work out a service level agreement (SLA) with us to cover both POS hardware and software interfaces.
This fully flexible service portfolio operates across the POS terminal life cycle, from a branded unboxing and set-up experience for merchants through to terminal replacement at end of life. Services including everything from software updates to regulatory compliance, as we explain in our White paper.
To find out more about TaaS and how it improves service to merchants while reducing customer churn and delivering sustainable, profitable revenue, download our white paper here.
For a discussion about how your organisation can benefit from TaaS, please get in touch with us at Terminals-solutions-services@ingenico.com
[1] See www.paymentyearbooks.com
[2] See Finextra, 29 October 2018, “Most Banks will be irrelevant by 2030” : https://www.finextra.com/newsarticle/32860/most-banks-will-be-made-irrelevant-by-2030—gartner/retail
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