Samsung has launched its latest flagship devices at Mobile World Congress, with its Galaxy S6 joined by Galaxy S6 edge – a smartphone with a curved display on both sides.
While remaining the dominant player in the Android space, Samsung did not have an easy
ride in 2014 – something the company acknowledged in a statement.
“By listening to our customers, and learning from both our success and missteps, we continuously push forward new technologies and ideas,” said JK Shin, CEO and head of the IT & Mobile Communications division at the company.
Among the features the company highlighted were “premium device aesthetics,” as the company looks to defend its position in the high-end against the ever-strong Apple and its iPhone line.
Also announced was the anticipated Samsung Pay service, rivalling Apple Pay, which was unveiled by the iPhone-maker late last year.
Set for launch in the US during the second half of 2015, the company said that it will be “compatible with more locations than any competing offering in a single application”.
Following Samsung’s recent acquisition of LoopPay, the service will support Magnetic Secure Transmission (MST) technology as well as the NFC technology supported by Apple Pay.
This, Samsung said, will make it “device, merchant and card issuer agnostic”.