Proxama, the global mobile marketing, loyalty and payments company has partnered with PrePay Solutions (PPS), to provide mobile contactless payment solutions, via HCE, to PPS’s customer base.
PPS (jointly owned by Edenred and MasterCard) and Proxama are collaborating to enable PPS’s customers to make contactless payments via their mobile device, leveraging Host Card Emulation (HCE).
This is a large scale opportunity combining their individual expertise and capabilities to leverage the huge growth potential of prepaid in mobile payments. With the advent of HCE, many of the financial and operational barriers for mobile contactless payments have been removed.
Non-card non-cash payment methods by number and value
Any brand, retailer or financial services company can now launch their own branded mobile contactless payment programmes with value added services such as mobile engagement and loyalty initiatives involving proximity marketing and voucher services.
“By combining our technologies and platforms, PPS and Proxama are delivering a genuine end-to-end service. Adding the very best prepaid services can offer to our own solutions, creates a unique offering that provides our customers and financial organisations with the best possible experience. This collaboration with PPS marks an important step forward for mobile engagement and will certainly help drive mobile contactless payments uptake.”
A recent report commissioned by the Centre for Economics and Business Research (Cebr) found that payments not involving cash or card are set to grow from 9.3% of all retail transactions today to 19.6% by 2019.
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