Orange and Visa Europe announced the commercial launch of Orange Cash in Caen and
Strasbourg, two of the cities with the highest use of contactless payments in France. With the launch Orange becomes the first mobile network operator in France to offer NFC mobile payment to its customers.
The Orange Cash application acts as a ‘mobile wallet’, taking the form of a Visa prepaid card on a phone. In order to take full advantage of the Visa contactless payment solution, Orange customers who have an NFC smartphone compatible with Orange Cash will have to go into an Orange store. Once the app has been downloaded, users are just a few clicks away from activating the service – regardless of their bank. The process, the companies say, is very simple, with no obligation and no paperwork.
“The strategic partnership between Visa Europe and Orange is extremely important in order to support the growth of mobile payments,” comments Mary Carol Harris, Director of Mobile, Visa Europe.”
Orange Cash customers will have access to exclusive offers from a number of popular French retailers. These retailers can be located by using the application’s GPS function. Once the customer has activated the service through the Orange Cash app, the retailers will then share special offers and promotions available at their shops.
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