Visa Europe and Orange have created a strategic partnership that reflects the companies’ shared ambition to accelerate awareness and everyday usage of mobile contactless payment in France.
The initial step to deliver widespread availability of the innovative payments will be the launch of Orange Cash. The first prepaid product of its type to be launched in France, it will enable Orange customers who have an NFC enabled smartphone to make contactless mobile payments. The number of contactless payment terminals in France has increased by 50% in the six months to September 2013.
Orange customers will be able to download the Orange Cash application, load funds onto their Orange Cash prepaid account with their debit, credit or prepaid card and start making contactless purchases right away. For all purchases over €20, a user-defined passcode can be entered to authorise the transaction.
“By launching Orange Cash, we want to accelerate the adoption of mobile payment generally and, of course, among our customers via a simple solution which offers many advantages. The partnership with Visa Europe increases our customers’ confidence and ensures acceptance of Orange Cash at a large number of sales points in France and abroad,” explains Thierry Millet, Vice President – Mobile Payments and NFC, Orange.
Orange Cash will be made available to Orange customers in Strasbourg and Caen in early 2014, ahead of a nationwide roll-out in the second quarter of the year. The launch will speed up the adoption of mobile payments and support the offers of partner banks.
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