Just days after its much hyped launch, Brazil’s Central Bank has suspended Facebook’s WhatsApp payment feature in the country, the app’s second-biggest market with more than 120 million users.
The decision aims to “preserve an adequate competitive environment, that ensures the functioning of a payment system that’s interchangeable, fast, secure, transparent, open and cheap,” the monetary authority said in a statement on its website. Bank authorities requested that Mastercard and Visa also stop payment and money transfer activities through the app.
A suspension without presenting further arguments is “an unusual, extraordinary move by the central bank, especially in payments arrangements and technology market,” said Tiago Severo Gomes, a partner at Caputo, Bastos and Serra and a specialist in FinTechs and banking regulation.
The decision is a setback for Facebook, which introduced the WhatsApp payment system in Brazil earlier this month after testing it over the past two years in a handful of markets, including India and Mexico.
Payments are a key element of WhatsApp’s long-term plan to offer commerce within the app. More than 5 million merchants around the world use a business version of the messenger app, and in countries like India and Brazil, WhatsApp serves as the main or only online presence for many small retailers.
“Our goal is to provide digital payments to all WhatsApp users in Brazil using an open model and we will continue to work with local partners and the Central Bank to make this possible,” a WhatsApp spokesperson said.
“In addition, we support the Central Bank’s PIX project on digital payments and together with our partners are committed to work with the Central Bank to integrate our systems when PIX becomes available,” the spokesperson said, referring to Brazil’s proposed instant-payment system.
Brazil’s central banks said the suspension will let it evaluate any possible risk to the country’s system of payments and to determine whether the payments system meets the necessary rules.
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