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Mobile tipping point: How retailers are adding incremental sales in Japan

In Japan, both local and global merchants, are successfully leveraging Japan’s technologically advanced economy to increase sales by up to 30%. The answer to how to make this increase may surprise you – writes Kaushik Sthankiya, Global Business Development Director, DOCOMO Digital. It is actually through a mobile first sales approach. Japan is a mobile-first shopping market [...]

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