Mobile Shopping RSS

Two-thirds of consumers will abandon mobile shopping transactions out of principle if the process is too difficult, according to latest research. The study of 2,000 UK adults on their mobile... more

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Mobile payments are not something new, yet many companies fall short on capitalizing on their use to better meet customer needs. While Google Wallet debuted in 2011, purchases through mobile were introduced more than a decade prior. In 1999, Ericsson and Telnor Mobile provided the opportunity to purchase movie tickets using your cell phone, which [...]

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In Japan, both local and global merchants, are successfully leveraging Japan’s technologically advanced economy to increase sales by up to 30%. The answer to how to make this increase may surprise you – writes Kaushik Sthankiya, Global Business Development Director, DOCOMO Digital. It is actually through a mobile first sales approach. Japan is a mobile-first shopping market [...]

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Mobile shopping growth is growing sharply in Asia Pacific’s emerging markets, outpacing their more developed counterparts, according to the latest Mastercard Mobile Shopping Survey. Consumer use in the Philippines (53.5 percent) and Malaysia (55.6 percent) top the region with the highest year-on-year growth in mobile shopping, recording increases of 12.6 percent and 10.1 percent respectively. [...]

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