MasterCard, C-SAM and DNP announced the coming launch of a white-label near-field communication (NFC) mobile wallet service in Japan that enterprises will use to offer their customers more rewarding experiences to retailers and merchants.
The services integrate C-SAM’s Mobile Transaction Platform (MTP), MasterCard PayPass and DNP’s flexible and scalable mobile wallet, enabling merchants and retailers to enhance and simplify the shopping experience by offering their customers convenient, contactless, transactional and value-added services via their smartphone.
Consumers using this NFC wallet can add multiple services, including loyalty cards and mobile coupons, while merchants and retailers can offer special discount programs and deals tailored specifically to meet each customer’s personal preferences, based on their purchasing history.
A joint mobile wallet service integrating C-SAM’s MTP and MasterCard contactless technology was launched in Singapore in August of 2012. This platform also includes StarHub, DBS Bank, and EZ-Link.
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