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M-commerce : 86% of UK digital shoppers have made a purchase via smartphone

Actinic has unveiled the m-commerce results of the tenth annual ‘e-Merchant profile’, a study carried out between November and December 2016 comprising data from 2,100 European companies. The study confirms that mobile is fast becoming a key sales channel. The study shows the speed at which people are adapting to m-commerce as a mode of consumption. [...]

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