In 2021, e-commerce growth as a digital category is being driven largely by mobile commerce. In fact, eMarketer estimates (via Statista) that in 2021, mobile will make up about 73% of all e-commerce sales; as recently as 2016, it represented 52.4%.
This means that almost three out of every four dollars spent on online purchases are coming from mobile, and that rate is accelerating.
Globally, according to eMarketer, mobile commerce sales will be upwards of $3.5 trillion in 2021, and there are no signs of that growth slowing down anytime soon. There are a few very good reasons why the mobile platform is driving so much e-commerce growth.
As of 2021, according to a report published by DataReportal, there are 5.22 billion unique mobile phone users around the world.
This represents two-thirds of the entire worldwide population. About 80% of these 5.22 billion people have internet connectivity.
All the key metrics around mobile usage are rising: the amount of time spent on their device, the types of apps and websites visited, and daily internet usage are of particular note for the mobile marketing industry.
The post Infographic: The growth and future of mobile commerce appeared first on Payments Cards & Mobile.
