Mobile billing and messaging aggregator txtNation and Europe’s largest supplier of NFC tags and products, RapidNFC have partnered to become the first to offer direct operator billing via NFC technology.
Using NFC tags, compatible mobile phones can scan the tag, launching a tailored payment interface. The user simply confirms payment and is billed. Users browsing via WiFi, rather than their mobile data plan, are prompted to enter their mobile number to continue payment.
The NFC tags are tiny microchips which RapidNFC can incorporate into a wide selection of products from stickers, smart posters and wristbands to promotional items such as pens, keyfobs, bar mats and various other merchandise.
Whilst other NFC methods exist, txtNation have introduced a solution without any complicated signup process. Without additional linking of a phone to a bank account, card payment or by entering a username or password, users can be billed with txtNation’s solution with a quick NFC tap and a one-click confirmation on a mobile Web page.
The solution works in any country where carriers support MSISDN pass-through, so the user can enjoy "one-click billing". To kickstart this new solution, txtNation have been trialling it with Payforit, the UK’s latest and most prominent direct carrier billing scheme.
“It’s great to be first to market with this. It’s something we’ve been conceptualizing for a while and to be able to finally offer NFC, combined with carrier billing, for those early end user and merchant adopters, means that anyone with an NFC-enabled phone in the UK can use this,” says Jon Rowsell, co-founder, txtNation. “More and more phones are coming with NFC enabled, and clients are wanting to take advantage of this impressive technology.
“It is expected that NFC will become a mass market payment system, with the likes of weve.com or or Visa’s payWave app coming on stream. txtNation’s solution, however, is available today without the need for further consolidation in the market or increased cooperation between operators. txtNation has pioneered mobile billing and messaging over the past 10 years and is proud to be at the forefront of what promises to be a popular payment method.”
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