Checkout.com has announced it will launch Checkout.com Issuing allowing customers to create payment cards for their own customers.
Checkout.com launches Checkout.com Issuing
The company has been testing Checkout.com Issuing for a while, and millions of cards have already been created with the new service.
Checkout.com supports physical cards as well as virtual cards that can be used multiple times or can be set to be disabled after the first payment.
One client, Jow, a meal planning app that creates a list of ingredients to buy for you, has been using Checkout.com Issuing to create single-use virtual cards that can be used to purchase groceries at a partner company.
“We use bespoke, single-use, virtual cards which can have specific value limits and expiry dates, which not only makes it easier for our customers to get their groceries, but helps prevent fraud and easily manage our supply chain,” comments Antoine Maillard, co-founder and CTO, Jow.
“We can also find new revenue streams through integrating card issuing with the wider payments value chain, and deliver joined up funding of cards to optimise cash flow.”
Checkout.com says that its issuing product doesn’t rely as much on integrations with third-party companies compared to other FinTech companies, giving greater flexibility for generating new cards on the fly.
This also means Checkout.com cards can work hand-in-hand with other parts of the company’s service. For instance, customers can easily create custom rules to automate fund movement so that cards can have specific amounts of cash.
“Card issuance and embedded finance have exploded over the past few years as sectors like online travel, marketplaces and digital banking use payments to stay at the heart of their customers’ financial lives,” says Meron Colbeci, CPO, Checkout.com.
“Checkout.com Issuing is built on open, flexible APIs that mean businesses can create purpose-built card programmes, enhance cash flow and unlock new revenue opportunities.”
Issuing does represents a business opportunity for FinTech companies. When someone pays with a card, the card transaction fees are split between the merchant’s bank, the card scheme (Visa or Mastercard, for example) and the card issuer (Checkout.com in this case).
Checkout.com says it will split its portion of the interchange fees with its own clients.
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