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Worldline deploy white label shopping mall in Metaverse

Worldline has launched a Metaverse shopping mall that enables merchants, banks and service providers to easily enter the Metaverse.

Worldline shopping mall in Metaverse

In the future, it is currently assumed that the Metaverse will be another retail commerce channel alongside POS and e-commerce.

McKinsey estimates the global market volume of Metaverse commerce between $2 and $2.6 trillion by 2030.

The Worldline white-label Metaverse mall gives companies, without their own Metaverse presence, the opportunity to prepare for it now and gain initial experience.

The new shopping mall has been launched in Decentraland on March 8th with the first 9 stores, including the German direct bank Consorsbank, The Chedi Andermatt, a Swiss luxury hotel, and Naked Life, a non-alcoholic spirits brand from Australia.

This white-label solution is suitable for any company developing a Metaverse strategy and looking for a cost-effective way to get started. Worldline is here to help them in this innovative approach.

Easy entry into the Web 3.0 world

In the Worldline Shopping Mall, retailers, service providers and banks can build up a presence in Web 3.0 in a simple and modular way to test how their own community reacts to it and how the potential of the Metaverse can be tapped into.

The starter package contains many useful features for a Metaverse newcomer. It offers store tenants the Worldline payment function – with or without cryptocurrencies – as well as a powerful set of advertising services.

Optional add-on packages – including Target Advertising, Phygital Products and Augmented Reality – help stores and products achieve greater visibility and create an innovative customer experience.

Worldline has developed several strong partnerships for the add-on packages, with 42Meta (target advertising), Metyis (phygital products) and Threedium (augmented reality), all market leaders in their respective segments.

Virtual pilot project with convincing result

The decision to open a shopping mall in the Metaverse was preceded by an extensive test operation.

For this purpose, Worldline set up a showroom in March 2022, where well-known brands from Germany, Austria, Switzerland, Croatia and Australia were presented on a monthly basis.

This one-year test run achieved such convincing results that these companies now want to continue their commitment with their own presence in the shopping mall.

“We are delighted to be one of the first banks in Europe to open a location in the Worldline Mall in the Metaverse,” says Svenja Weith, Head of Tribe Banking at Consorsbank.

“As a pioneer in digital direct banking in Germany, it is our goal to be curious and innovative in our approach to our customers and to adapt and explore modern technologies at an early stage.

It is therefore a logical step to be present in the Metaverse along with Worldline as a technology provider.”


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