Western Union and Viber, a mobile messaging app with 664 million unique users worldwide, have announced
an agreement to offer cross-border money transfer, a simple way to send money to friends and family virtually anywhere in the world from the Viber app.
Leveraging the recently released WU ConnectSM platform, the collaboration between Western Union and Viber will focus on three key areas:
- Send money around the world: In this first release, Viber users in the United States will be able to send up to US$499 for pickup at more than 500,000 Western Union® Agent locations in 200+ countries and territories.
- A user experience for the messaging world: Western Union and Viber have created a money transfer experience that will start and complete within the messaging screen of Viber users.
- Integrated solutions: The solution leverages robust technology, foreign exchange conversion, data management, as well as regulatory, compliance and anti-money laundering infrastructure, to expedite efficient and timely money movement almost anywhere in the world.
“Through this alliance with Viber we continue our positive momentum to increase the numbers of ways to move funds into our global FinTech cross-border money transfer platform, expanding our digital omni-channel network,” said Hikmet Ersek, President and CEO, Western Union.
“Our users are already using Viber to stay in touch with friends and families worldwide, so the ability to send money to loved ones through the app is a natural next step,” said Michael Shmilov, Chief Operating Officer, Viber. “Viber’s alliance with Western Union is our first step into this direction and it gives our users a new way to quickly and conveniently send money to friends and family.”
“The WU Connect platform offers an opportunity to create more meaningful and engaging relationships for users of third-party digital platforms and is really a win-win for both Western Union and the companies we work with,” said David Thompson, EVP and CIO, Western Union. “We are excited to integrate the WU Connect platform into Viber’s messaging service and look forward to growing the capability moving forward.”
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