PCM E-Commerce -

Web to influence more than 50% of European retail sales by 2020

Cross-channel retail sales in Europe (purchases that consumers begin using a digital channel but do not complete online) will reach €704 billion by 2020, up from €457 billion this year, according to a new Forrester forecast. Combined with online sales, these cross-channel sales are expected to reach €947 billion, meaning 53 percent of total European [...]

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