Visa Inc. has announced that Visa Checkout will become available in a total of 16 markets in 2015, continuing the growth the proposition has experienced since launching in three markets in the summer of 2014.
Visa’s Checkout service is to be expanded globally
Consumers from ten countries can now sign up for Visa Checkout and start using the service. In the coming months, Visa will extend the service into new regions. By the end of 2015 Visa Checkout will be available in the US, Australia, and Canada, as well as Argentina, Brazil, Chile, China, Colombia, Hong Kong, Peru, Malaysia, Mexico, New Zealand, Singapore, South Africa and the United Arab Emirates.
Consumers in newly-enabled markets will first be able to use Visa Checkout to buy from merchants in the US, Australia and Canada that accept Visa Checkout already and have the ability to process shipping internationally. Select markets will begin to incorporate issuer, merchant, acquirer, and channel partnerships to support local commerce with Visa Checkout. Visa will also launch localised Visa Checkout websites for many of these markets.
“Visa Checkout has seen tremendous growth in the US, Canada and Australia in just the few months since its launch,” said Sam Shrauger, senior vice president of Digital Solutions at Visa. “Consumers and merchants alike love its simplicity and ease, which is particularly important as people shop and buy more frequently on smaller devices like phones and tablets. Building on this positive momentum, we are aggressively carrying the service into new markets across the world throughout 2015 and beyond.”
Over three million Visa Checkout accounts have been created to date, and Visa Checkout merchants see a 70%+ average conversion for existing users making a purchase.
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