Visa expects a safer Chip&PIN card will soon make its US debut, said Visa executive Bill Sheedy in his keynote address at ETA’s Transact 14 conference.
He says the added security will come from tokenization, which will provide an additional
Visa expects a safer Chip&PIN card will soon make its US debut, said Visa executive Bill Sheedy in his keynote address at ETA’s Transact 14 conference.
layer of protection to transactions using such cards.
Sheedy also said Visa wants to make it easier for developers to work with the company, a major philosophical shift from the company’s traditional stance that its payments network is a protected environment.
Changes in the payments industry also are changing the nature of ETA’s conference, which is at record levels in terms of attendees and exhibitors. Since technology has become such a major presence at the conference, next year’s event will be held in San Francisco.
“Many of our traditional members, such as Visa and Wells Fargo, are based in the Bay Area, as well as our members more frequently associated with technology, such as Google,” says ETA president Jason Oxman.
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