UniCredit has selected First Data Corporation to assist in the execution of its mobile payments strategy.
UniCredit’s agreement with First Data will see the bank bring to market a number of products and solutions which will broaden the range of its payments services and help build an integrated payments experience for its customers.
Consumers now expect a seamless retail experience, regardless of whether they purchase in-store, online or over a mobile device. This has given rise to the concept of Universal Commerce, where the entire shopping process – from marketing to payment – is integrated into one experience, and where transactions can take place anywhere, any time and on any type of device.
In the first instance UniCredit has deployed First Data’s Mobile Gateway to develop and pilot 2D Barcodes, also referred to as Quick Response or QR Codes, for mobile and eCommerce payments. The pilot, currently underway in Italy, enables the generation and exchange of QR Codes between merchants and consumers to process payments in a secure and PCI compliant environment.
In addition to eliminating the risks associated with entering credit or debit card details for every transaction, First Data’s QR Code solution can also include value-added service applications such as couponing, offers, ticketing or bill payments to enhance customer experience and encourage loyalty.
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