Neobanks operating in the UK added more than 6 million new customers in H2 2019, ending the year with 19.6 million customers globally, according to Accenture’s Digital Banking Tracker.
Accenture’s research tracks the performance of UK neobanks – those that offer financial products via digital channels – compared to incumbent banks and traditional challenger banks – those operating with traditional business models and often with a physical footprint.
The Digital Banking Tracker found that neobanks have nearly tripled their customer base in the past year, from 7.7 million customers in 2018 to almost 20 million in 2019 ― this current growth rate of 150% outpaces the 2% growth for traditional challenger banks and 1% for incumbents. The leading neobanks have surpassed the number of customers of many of the UK’s leading challenger banks.
The customer growth rate fell in H2 2019 from 170% to 150% in the first half of the year and the average deposit balance dropped by 25%, from £350 to £260 per customer. The apparent lag between customer acquisition and money deposited creates challenges for these banks when it comes to long-term profitability.
In an attempt to find new pockets of growth, eight out of nine neobanks banks have now launched business banking offerings and are expanding internationally.
“Neobanks continue their march forward, nearly tripling their customer base over the past year while outperforming incumbents in the areas of customer experience and lower costs,” says Tom Merry, managing director at Accenture Strategy. “While there is no denying their popularity, profitability and competitive agility continue to be a challenge for neobanks.”
“The fall in average deposits shows they still struggle to replace incumbents as the primary destination for monthly salaries. To succeed, neobanks will have to convert their rapid customer acquisition and cost-to-serve advantages into profit. To remain competitive with new players, incumbents will need to accelerate their move to lower-cost operating models and take advantage of their scale.”
Neobank income continues to lag
The most recent funding rounds suggest that the valuation of neobanks included in the analysis is £9 billion. These valuations are part of a wider growth in FinTech investments. In 2019, UK FinTech investments grew 63% to almost £5 billion – almost the same as the total for 2018 and 2017 combined. Despite the neobanks attracting £1.4 billion of this funding, those that fail to convert customer acquisition and outside investment into profit may struggle under less favourable funding rounds and market conditions.
The Digital Banking Tracker also found that the average income per customer for neobanks increased from £4 per customer in 2018 to £9 in 2019; however, this is in stark contrast to nearly £270 for incumbent banks. With the exception of OakNorth, neobanks in the UK lost between £5 and £15 per customer last year due to weak revenue streams and increased spend on customer acquisition.
“The rapid growth of neobanks shows they have great consumer appeal, forcing their competitors to adapt and innovate, which can only be good for customers. But there are still stark challenges that need to be addressed as they try to close the massive gap between sky-high valuations and profitability,” adds Merry. “The elephant in the room for all banks is the impact Big Tech will have if it seriously enters the fold, which will likely shake up the sector in a way that will make the current fight for customers and deposit balances insignificant.”
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