A majority of UK consumers would use mobile wallets, according to recent research carried out by secure electronic transactions consultancy Consult Hyperion. This 58% figure in favour is in contrast with the 64% of US consumers who say they would never use a mobile wallet.
Consumers were asked who they would trust most to issue a mobile wallet: banks, phone companies, Google or major retailers, with a final option of saying no-one because they would not use such a service. The most trusted issuers for UK consumers were banks at 34%, followed by Google at 14%, mobile operators at 6% and retailers such as Debenhams at 4%. In contrast US figures were banks at 20%, followed by Google at 10%, retailers such as Walmart at 3% and phone service providers at 2%.
Most trusted issuer of mobile wallets – UK
“Asking consumers what they think about something they have never used is always risky,” said Consult Hyperion Global Ambassador Dave Birch. “We have to be cautious about the answers, but it’s interesting to see that banks retain trust for this type of service and that retailers, despite their obvious suitability for such a system, come last in terms of trust in the UK.”
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