U.S. Bank says it will accelerate the delivery of a mobile commerce product discovery and shopping service that provides an easier way for top-tier retailers to help consumers interact with and buy from leading brands via mobile.
U.S. Bank will develop an advanced mobile shopping experience including product selection and instant checkout payment capabilities. Leveraging unique digital and audio watermarking and scanning technology for product discovery from Digimarc and Nellymoser, a division of Gruner+Jahr, an initial pilot will integrate mobile action codes, mobile shopping and mobile payments to create a way for consumers to discover, learn about, purchase, and share the products they want from their favourite brands.
USA m-commerce growth
As part of its ongoing payments innovation research and development initiatives, U.S. Bank has been exploring new ways to simplify finding and buying products and services via interactive media for mobile handsets and tablets.
“Pursuing new opportunities to innovate and develop Mobile Money services with our partners that create real value for both our bank and our customers is a key focus for our business,” says Dominic Venturo, CIO, U.S. Bank Payment Services. “Technology is creating new ways to bank and buy, and U.S. Bank is committed to playing a leading role in the digital commerce revolution as money becomes more mobile.”
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