Micro-blogging site Twitter is reportedly linking up with payments start-up Stripe to launch an ‘in-tweet’ e-commerce purchase feature, enabling users to enter payment information without leaving the site.
Twitter is reportedly planning to add buttons within tweets that say ‘buy’, or similar, while businesses that want to sell inside tweets will have to sign up with Stripe to access the service.
The news follows other reports earlier this year that Twitter is looking at building a marketplace on its platform that is similar to what mPOS player Square offers in the Square Market, with listings for goods across different categories.
Linking up with Twitter would be a massive boost for Stripe. In June this year, the company announced that it was working with China’s digital payments service Alipay to allow its Western business customers to offer Alipay as a payment option for their shoppers. Stripe makes software that helps businesses accept various types of payments on websites and in apps, and is known among software developers for its ease of set-up.
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