Powa Technologies Group has announced the acquisition of Hong Kong-based mobile expert MPayMe in a move that will vastly increase its global reach and provide a leading payment solution for the retail, telecoms and utility industries.
The merger between the two privately held companies will see Powa Technologies and
MPayMe operate as a single global entity under the Powa brand to bring in a new class of universal mobile payment that will reach millions of customers and merchants across Europe, Asia and the US.
PowaTag, a mobile commerce solution that enables shoppers to complete purchases anytime, anywhere simply by scanning tags on anything from products to billboards, will now utilise ZNAP’s SecurePay app for billing and mailing leader Pitney Bowes to enable instant payment for more than 23 billion utility bills a year.
With Pitney Bowes facilitating 80% of utility bills in the USA and more than half in Europe, Powa will reach tens of millions of new customers around the world. In addition, leading Taiwanese telecom provider Taiwan Mobile will also provide PowaTag payment options to its 5 million customers.
The technology of ZNAP will be integrated into PowaTag to create a raft of new features and applications. The service was recently rolled out by French fashion retailer Comptoir des Cotonniers, which saw more than 10,000 ‘virtual boutiques’ created in a single night.
Retail technology entrepreneur, eCommerce veteran and Group, , said: “With this combination of two innovative technology companies we will establish a position as the leading force in digital commerce worldwide.
“The integration of ZNAP technology with PowaTag will bring a phenomenal new scope to our provision, as well bringing enhanced functionality to its existing applications,” comments Dan Wagner, CEO of Powa Technologies.
“By incorporating digital catalogues, coupons/vouchers, loyalty integration, and access control, and much wider product set, we are enabling true commercial freedom for both merchants and consumers.”
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