Skrill has launched an online payments platform to drive digital inclusion in emerging markets. By partnering, mobile network operators enable consumers to engage with global online eCommerce, thereby increasing average revenue per user (ARPU). For global online brands, Skrill will deliver access to hundreds of millions of currently unreachable new consumers in emerging markets.
As Europe’s first FCA-regulated eMoney issuer, with 13 years’ experience in digital
payments, Skrill is uniquely positioned to change how people in emerging countries transact and engage digitally.
MTN, the South African-based multinational mobile telecommunications company, is the first operator to roll out the service. This enables the 18.4 million active users of MTN’s mobile wallet to make payments to merchants, digital gaming sites and social media. The service will launch in Ivory Coast and Rwanda, followed by roll out across MTN’s Africa-wide estate.
The platform has multiple benefits for mobile operators. It offers a value-added service that helps them differentiate their business in regional markets and drive subscribers to data packages, helping to further increase ARPU and encourage customer loyalty, extending the length of the customer relationship.
Global internet brands can benefit from this emerging markets strategy, with access to hundreds of millions of new consumers in Central and South America, Africa and Asia. These people are currently unable to make payments, either because their credit cards do not work, or because, in many cases, they are unbanked. In addition, chargeback protection provides compelling and risk-free emerging market engagement for online brands.
“Today, there are hundreds of millions of consumers who want to be a part of the digital revolution, but simply do not have the means to pay. Our partnership with MTN enables its 18.4 million mobile wallet customers to enjoy the benefits of digitisation that those in developed markets take for granted, and provides an impetus for MTN’s remaining 200 million mobile subscribers to embrace mobile payments,” comments Nilesh Pandya, SVP of Emerging Markets at Skrill.
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