The UK is struggling to launch successful mobile apps due to the difficulty of incorporating payment methods to enable mobile commerce according to a new research report carried out by UK based judo Payments.
The survey highlights the challenges that mobile apps development firms face when trying
Judo Payments have a smart tokenising feature for mobile payments
to monetise their applications for Android and Apple devices. The research shows the number of mobile apps requiring payment facilities in the past year has increased by 56.6% as more customers are using mobile devices to make purchases.
Another finding of the research reveals that developers spend on average 22 hours to integrate mobile payments with another provider. The time it takes to integrate payments is costly for developers and causes many to go over budget when building an app. A lack of expertise in building an easy to use payment facility can also lead to failure in monetising an app.
According to judo’s research, if integrating card payments was simple and the service provided to clients was exceptional, developers believe there would be a 64.4% increase in the number of apps including card payments available to smartphone users.
Commenting on the survey results, John Mannix, technical director at Governor Technology said: “Having a quick and easy way to implement native app payments helps our clients understand how to monetise their investment in mobile, whilst avoiding the ‘walled gardens’ represented by the iOS and Apple environments.”
Ian Naylor, CEO and Founder of App Institute, also took part in the survey. He confirms that many clients are looking for payments initiated through their mobile phones “We are definitely seeing a greater demand in terms of payment via an app,” said Naylor. “Twelve months ago, clients were usually just interested in an app for status. Now people are more serious with intended outcomes like making payments.”
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