Orange Money has seen exponential growth since it was launched. The service is now available in 13 countries: Botswana, Cameroon, Côte d’Ivoire, Egypt (under the name Mobicash), Guinea, Jordan, Kenya, Madagascar, Mali, Mauritius, Niger, Senegal and Uganda.
In 2013, more than €2.2 billion in transactions were conducted through Orange Money.
The 10 million mark has just been hit, and in some countries, such as Côte d’Ivoire, more than 40% of all Orange customers have an Orange Money account.
“Orange Money is a revolution in terms of customer experience, and the appeal of this service is the best proof that we made the right choice when we decided to offer mobile payment services in 2008,” says Stéphane Richard, Chairman and Chief Executive Officer of Orange.
The success of the Orange Money service is closely linked to that fact that it meets strong expectations by people in Africa and the Middle East. It adapts to lifestyles in countries where only a minority of inhabitants have bank accounts yet the majority have a mobile phone. It makes life easier for users every day by giving them a way to keep their money safe or by saving time on all of their transactions.
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