OmnyPay have announced the launch of its contextual commerce platform, a solution that enables retailers to digitally personalize the entire in-store shopping experience.
OmnyPay’s platform streamlines the redemption of loyalty, rewards, offers, and payments, while tying all
aspects of a shopper’s journey to the final rich checkout, which can be seamlessly executed with a single scan from the shopper’s mobile device.
Some of the nation’s top retailers are integrating OmnyPay’s white-label platform, including a recently announced nationwide launch that enables millions of active users to pay for their in-store purchases directly from their mobile device using the retailer’s app, while seamlessly applying their offers and rewards.
Smartphones Take Center Stage
In recent years, consumer behavior has changed, with more than 90% using their smartphones while shopping in-store. Many shoppers use apps from Google and Amazon for search, recommendations, reviews and price comparison – all while standing in the aisle of a physical retailer.
“As retailers raise the curtain on mobile-first transaction solutions, more and more are looking to their own branded app to play a lead role,” said Kent Allen, Principal of The Research Trust.
“These previously underutilized apps are now being tapped to touch shoppers at every point of their buying journey, giving retailers a powerful tool to engage loyal customers, streamline discovery and checkout and reduce transaction costs by steering shoppers toward low-cost payment methods.”