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North American banks disillusioned with big data analytics

North American banks disillusioned with big data analytics

Around three-quarters of North American bankers are dissatisfied with data analytics technology, according to research from payment research firm Aite Group.

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Aite surveyed 141 senior banking IT executives in Asia-Pacific, Europe, the Middle East and Africa (Emea) and North America and found contrasting levels of satisfaction with technology.

According to the survey, wherever significantly higher levels of dissatisfaction were found with a technology, the vast majority of such sentiment was held by bankers from North America. Big data invoked dissatisfaction among 76% of North American bankers, compared to just 47% of EMEA bankers and 32% of Asia-Pacific bankers.

The most positive attitude to technology is found in Asia-Pacific, where bankers are far more likely to invest in technologies, such as multichannel integration, corporate mobile banking, and small-business online banking, with which they are already satisfied.

The post North American banks disillusioned with big data analytics appeared first on Payments Cards & Mobile.

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