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Mobile payments account for 30% Cyber Monday and Black Friday sales

SHARE OF REVENUE FROM MOBILE PAYMENTS ON CYBER MONDAYThe annual Cyber e-commerce saleathon saw nearly $8 billion in online sales, with a third of them made by mobile payments, according to new (and very well presented) data from Adobe.

Adobe tracks transactions across the major retailers online in the US, projects that Cyber Monday drove $7.9 billion in online sales, including 30% – or $2.83 billion – made via mobile devices.

The numbers represent significant year-over-year growth for e-commerce on Cyber Monday, with total sales increasing 19.3% over 2017’s $6.6 billion. Mobile devices, primarily smartphones, drove plenty of conversions. Purchases made via smartphones alone accounted for $2.2 billion in sales, or 27.7% of sales, on Cyber Monday.

Since the start of the holiday shopping season, Adobe says, sales made on smartphones have grown 43% year-over-year. Close to 55% of visits to retail sites came via mobile devices as well, and Adobe predicts that as a result retailers can increase their total holiday season revenue by 7.2% if mobile checkout is made easier.

TRAFFIC VS. REVENUE BY DEVICE CYBER MONDAYAdobe says that moves from cart to order – the final step in the online shopping experience – happen 20% less often on smartphones compared to desktop, a $9 billion potential increase in revenue if mobile checkout friction is reduced.

The e-commerce boom this holiday season has so far totaled $58.52 billion in consumer spending since November 1st, outpacing last year by $8.4 billion and surpassing Adobe’s prediction of $57.2 billion by nearly a billion dollars.

Cyber Monday comes after the another strong Black Friday and Small Business Saturday, the TechCrunch reported. Online sales in the US hit $6.2 billion on Black Friday, Adobe says, with over a third coming from mobile devices. Small Business Saturday saw a 25.5% increase in online says, according to Adobe, up to $3.02 billion this year.

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