A new in-store mobile payment solution is set to be rolled out across Denmark. Utilising a smart phone based mobile wallet, Dankort cardholders will benefit from an enhanced experience using Bluetooth Low Energy (BLE).
The solution uses a BLE acceptance device developed by Spire Payments that will be deployed as an upgrade to
tens of thousands of Nets POS terminals across Denmark starting in 2016.
A customer wishing to purchase goods will momentarily tap their mobile phone on the BLE acceptance device connected to the POS. The sale then completes without further customer interaction unless a transaction threshold is exceeded whereupon a PIN is requested.
Unlike NFC, the mobile phone can connect with the POS before the purchase amount is known (during which time BLE pairing is established), meaning the customer is free to continue packing or speaking to the merchant while the transaction is being processed. In addition, the same two way BLE link can be used to send offers, loyalty points, or coupons to the customer’s phone in the interim to encourage repeat visits.
”Several Danish banks will roll-out their wallet solutions starting this autumn as the domestic debit card (Dankort) is mobile enabled. We see this as an exciting opportunity for consumers and merchants alike to benefit from this innovative payment technology. Acceptance is the key to success, and in collaboration with Spire Payments this project will facilitate rapid nationwide coverage,” says Asger Hattel, Group EVP and head of Merchant Services in Nets.
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