The mobile channel is catching up with the internet and branch as the most popular banking channel for US consumers, according to an American Bankers Association (ABA) survey.
The ABA survey found that the internet continues to be America’s most popular banking channel, however, mobile is rapidly catching up. Of 1,000 US adults polled for the ABA by Ipsos Public Affairs, 32% say that the web is the method they use most to manage their bank accounts, up from 31% last year. Meanwhile, the branch has seen its popularity fall to 17%. ATMs were used by 13% of respondents, down from 14% a year ago.
The mobile channel is now preferred by 12% of US consumers, up from 10% in 2014. Nessa Feddis, senior vice-president of the ABA, said: “Mobile banking’s popularity will continue to grow as banks enhance their mobile functionality and make it easier for consumers to access their accounts anytime and anywhere.”