Digital payment solution MasterPass is now available in Spain thanks to the agreements
Spain becomes the fourth European country offering MasterPass services to financial institutions, merchants and consumers
reached with several financial institutions and merchants across the country.
Main Spanish financial entities are already working in the development of MasterPass to offer their clients this new digital payment solution that enhances the shopping experience, both online and in physical stores.
MasterPass enables consumers to make online payments by removing the need for consumers to enter detailed shipping and card information to complete their online purchases. This simplifies and makes more comfortable the process of completing the purchase process of any product from any connected device and delivers an overall better payment experience for consumers.
Currently over 30,000 merchants globally already accept the option to make online payments with MasterPass. From now on Spanish consumers will also be able to use this service to make purchases from any electronic device in thousands of online stores all around the world.
Merchants including Rakuten.com in the United States, Boots.com and Lastminute.com in UK already accept payments through MasterPass. In Spain, eDreams, Logitravel and Atrápalo are some of the first online merchants that are working to introduce MasterPass to their shoppers.
“Consumer habits are changing radically and online purchase volume is growing rapidly, and not just through personal computers or laptops,” states Ovido Egido, Country Manager for MasterCard Spain.
“The current technology revolution and the proliferation of smartphones and tablets in our country mean that any device is becoming a shopping device, as highlighted by a research published by the Online Business School that stated that mobile commerce already represents 11% of online commerce in Spain. In this context, MasterPass becomes a digital payment solution with great potential for merchants, consumers and financial institutions.
MasterPass will also support the use of emerging technologies for in-store purchases, based on the shopping experiences a merchant wants to make available to its customers. “We are developing tools based on new technologies such as NFC or QR codes with the aim of breaking the current barriers between online and physical purchases,” Egido concludes.
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