MasterPass is now available in Italy. Following its success in the US, Australia, Canada and the UK, MasterPass is now debuting in Italy thanks to agreements with the country’s
major banks and an increasing number of participating retailers.
Over 3,500 of Italy’s leading brands and companies have recognised the new business opportunities e-commerce has to offer.
With digital shopping becoming an increasingly multi-channel process in Italy (more than 50% of Italian consumers are multi-channel consumers), MasterPass is making online purchasing even faster and more secure.
Having stored their name, card and shipping details when they sign up for the service, consumers no longer need to enter them at the checkout: they simply click or tap on the “Buy with MasterPass” button and enter their password to complete the payment.
This kind of simplicity is fundamental to the growth of e-commerce, now a well-established phenomenon with 3.7 million Italians making at least 10 online purchases a year and a rise in online shopping using mobile devices (11% via smartphones and 10% via tablets).
“The figures from our latest report on multi-channel purchasing clearly show how we’re moving away from the idea of general e-commerce towards the more fitting concept of Everywhere Commerce,” comments Giuliano Noci, Professor of Marketing at the Politecnico di Milano and scientific director of Osservatorio sulla Multicanalità (Multi-channel Monitoring Unit).
“We’re seeing a sharp rise in the number of multi-channel or “Hyper Reloaded” consumers, now standing at 9.7 million. This is now the largest consumer sector, with significant year-on-year growth of 28%, confirming how ordinary users are maturing and migrating towards the more advanced cluster by a natural process of evolution. A service providing a quicker, simpler shopping experience from all devices is a real advantage for consumers and retailers alike.”