MasterCard and Worldline, Atos subsidiary for e- payment services, have announced a partnership to integrate and deploy MasterPass. This collaboration, which covers all countries operated by Worldline – UK , France, Benelux, Germany, Spain, India and other
MasterPass makes headway with strategic deal
Asian countries – paves the way for the adoption of MasterPass by thousands of merchants.
MasterPass “simplifies online purchases made from connected devices including PCs, touchpads and smartphones”, eliminating the need for consumers to enter detailed shipping and card information to complete their online shopping at merchant sites that have the “Buy with MasterPass” button on their check out page.
Consumers can securely store MasterCard and other branded credit, debit and prepaid card information, address books and more. This simplification of the purchasing process, which also includes all the guarantees of a card payment, should enable e-merchants to increase significantly their transformation rate and boost the development of m-commerce.
“This partnership will accelerate the adoption of MasterPass in France and in Europe, as it will increase the number of merchants adopting this practical, fast and secure solution,” says Régis Folbaum, CEO of MasterCard France. With MasterPass, merchants will greatly improve their customers’ shopping experience online and in store, it is undoubtedly the future of electronic payments.”
The post MasterCard and Worldline integrate and deploy MasterPass appeared first on Payments Cards & Mobile.
