MasterCard and Samsung have launched Groceries by MasterCard, a new app which enables consumers to order groceries directly from Samsung’s new Family Hub refrigerator.
The first shopping app integrated into a refrigerator, Groceries by MasterCard connects consumers to leading
grocers in the most convenient and efficient setting – their kitchen. Groceries redefines the family grocery shopping experience by allowing households to share, build, manage and modify their grocery lists and shopping carts throughout the week.
Groceries by MasterCard was developed in partnership between MasterCard Labs and Samsung and will come preloaded in Samsung’s Family Hub refrigerator. At launch, consumers will be able to shop and select their needed items and favourite brands from leading online grocers.
Items are added to a cart and the final shopping list is approved with a 4-digit pin, providing control over household purchases. Items are then paid for in a simple, single checkout experience that accepts any US-issued credit and debit cards. Orders are delivered directly by the merchants and are not dependent on a third-party or concierge service, making shopping more efficient.
The Groceries shopping cart will also learn a family’s shopping habits, making personalized suggestions on items and brands. New features will continue to roll out, including recipe and video integration. As the rollout continues in 2016, additional grocers will be added to the Groceries app through MasterCard’s partnership with MyWebGrocer, which provides e-commerce and digital marketing solutions for more than 130 grocers across the globe and over 500 major consumer packaged goods brands.
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