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Isis rebrands as Softcard

Isis rebrands as Softcard

Troubled US mobile wallet platform Isis is rebranding itself as Softcard, in an effort to distance itself from the Islamic militant group of the same name. In a statement on its website, the company said: “In a few weeks, Isis Wallet will become Softcard. It’s a different name for the same great way to pay.”

Isis wallet icon

Isis is rebranding

According to Michael Abbott, CEO of Isis: “However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence. Your current Isis Wallet will continue to work as it always has. In the next few weeks, we will launch the updated Softcard app. At that point, you can update your app as you normally would and see that your Isis Wallet has become Softcard.”

Abbott added that the name was chosen because the company “wanted a name and visual identity that had the power, flexibility and simplicity to define our category.”

The news will no doubt be a relief to ISIS fighters in the Middle East, who will no longer have to deal with telephone calls, complaints and questions from confused Isis wallet users in the US.


The post Isis rebrands as Softcard appeared first on Payments Cards & Mobile.

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