As if the Isis mobile wallet venture was not suffering enough problems due to sluggish customer uptake, it has now been forced to rebrand itself in order to avoid confusion with the Islamic State of Iraq and Syria (ISIS) insurgent group.
Isis is rebranding
Isis CEO Michael Abbot said the wallet venture’s name was not an acronym and was originally chosen to represent the company’s values, but will now pick a new name which has not been decided yet. Abbot said: “However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering.”
In a twist proving that fact is stranger than fiction, the ISIS insurgent group is also rebranding, having declared an Islamic caliphate. The group now wants to be known as Islamic State. It is not known whether the change came as a result of a flurry of lawyers’ letters from the Isis venture in the US.
Speaking to PCM, an ISIS terrorist said: “Yes, the name thing is a bit embarrassing. How were we to know, when we declared jihad, that we had inadvertently stolen a brand name from the decadent capitalist West? In our defence, there’s nothing in the Qu’ran about mobile wallets. Stop stalking me, crazy infidel payment woman.”
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