A survey from the American Bankers Association (ABA) shows that the internet continues to be the most popular banking channel, although mobile, ATMs and even branches are gaining popularity.
A survey of 1,000 US consumers polled for the ABA by Ipsos Public Affairs found that 31% of respondents favoured the internet as their preferred banking method. However, this stands in stark contrast to the 39% recorded in 2013.
The most surprising finding was the 21% of respondents who selected the branch as their most preferred banking method, up from 18% in 2013. ATMs are also receiving a boost in usage, with 14% choosing ATMs as their most preferred method, up from 11% last year. Meanwhile, mobile banking was selected by 10% of respondents as their favourite channel, up from 8% in 2013.
Nessa Feddis, senior vice-president of the ABA, said: “When people are conducting a complex transaction like opening an account or applying for a home or business loan, they often prefer to do it in person. We’re seeing a branch renaissance in some areas, with many banks transforming their branches to become more efficient and customer-friendly.”