Fewer than 1 in 10 respondents to a survey conducted by KPMG believe that banks are effectively mining their customer data, resulting in a mismatch between customer needs and product offerings. The survey – conducted amongst delegates at the 2012 International Payments Summit – also reveals that just 5% of banks are planning to invest [...]
The post High street banks inability to exploit data leaves customer experience wanting appeared first on Payments Cards & Mobile.