A global fraud study of more than 6,100 consumers across 20 countries revealed distrust among global consumers in retailers to protect their data. However, the study also reveals that consumers are experiencing less fraud on debit and credit cards in several large markets like the USA, UK, Italy, Brazil and Australia.
The new study, “Global Consumers: Concerned and Willing to Engage in the Battle Against Fraud,” is the second in a two-part series conducted by ACI Worldwide and Aite Group. Among other findings, only slightly more than 50% of consumers feel stores where they shop use security systems that adequately protect their financial data against hackers and data breaches.
Source: Aite Group, ACI Worldwide studies of consumers in 20 countries, Q1 2014 and in 17 countries, Q3 2012
- Nearly 3 in 10 global consumers (29%) do not trust retailers (e.g., stores, online shopping sites, restaurants, etc.) to protect stored personal and financial data against hacking attempts and data breaches.
- 58% think financial institutions (large multinational institutions, community banks and credit unions) do a better job of protecting their data than do retailers, or for that matter, government agencies and law enforcement.
- Only 55% feel stores where they shop use security systems that adequately protect their financial data against hackers and data breaches, compared to 62% who believe that online shopping websites adequately protect this information.
Mobile Customer Engagement
- More than 3 in 4 global consumers (77%) are “very interested” in being contacted about suspicious activity on their cards or accounts via a phone call, email or text message.
- Approximately 3 in 4 (73%) prefer that their banks not post transactions to their cards until they respond to fraud alerts.
Consumer Awareness
- More than 4 in 10 global consumers (42%) do not recall receiving any anti-fraud information from their financial institution.
- More than 3 in 10 (32%) think theft by a computer hacker is the greatest fraud risk.
Source: Aite Group, ACI Worldwide studies of consumers in 20 countries, Q1 2014 and in 17 countries, Q3 2012
Prepaid Card Implications
- In many countries, prepaid card usage and the rate of fraud on such cards correlates. China and India have the highest rates of prepaid card fraud at 17% and 18%, respectively, and very high consumer use rates at 93% and 91%, respectively.
- Conversely, in countries with use rates of 70% or less, such as Australia, Canada, New Zealand and the United States, fraud rates are 4% or less, indicating that the fraud rate may rise as more consumers use prepaid cards.
“Consumers want to engage in the battle against fraud. Financial institutions must take a proactive role in not only engaging customers in fraud-alerting activities, but educating them on preventative measures to take to most effectively combat it,” comments Shirley Inscoe, senior analyst, Aite Group.
“Communication is key when it comes to financial institutions making customers aware of the tools available to fight fraud. This can have a big impact in customer satisfaction and loyalty.”
The report can be downloaded here
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